How to come up with a metaphor

If you’ve done much reading about the way our minds work, you’re probably aware of the power of metaphor to influence and persuade. You’ll know that great teachers, statesmen, artists and religious leaders use metaphors to capture our hearts, while great salesmen, marketers and gizmo-makers use them as a fast-track to our wallets. That’s because …

How to come up with a metaphor Read More »