Metaphor

Who makes "your" decisions?

One of the most surprising scientific findings about the brain is that while we think we make our decisions rationally and logically, it can be proved that in fact, we don’t. It’s the unconscious part of our mind that actually decides what we’re going to do. That’s obviously vital information for anyone who wants to …

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What is it about metaphor?

In The Master and His Emissary, Iain McGilchrist explores the relationship between the right and left hemispheres of the brain. And it’s no accident that he’s used a powerful metaphor as the title of his book. I’m still less than halfway through his book (after hearing McGilchrist speak at the NLP Conference last month) but …

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Literary metaphors

A fascinating programme on BBC Radio 4 recently (Melvyn Bragg’s “In Our Time“) aimed to track the history of metaphor.  And it was interesting – as far as it went. The show focused on literary metaphor, and spelled out the way in which great writers of all generations, from the Epic of Gilgamesh in about …

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The storytelling elephant

Working with a marketing consultant on my new product launch, I’m being encouraged to call myself “The Elephant Whisperer”. It’s a label I’m pretty happy to wear. It’s based on a  metaphor of the person as being like an elephant and its rider – the elephant represents the subconscious mind, the rider, the conscious mind. …

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