Effortless imagining

Our minds have far more potential than we think. As you probably know, scientists have shown that conscious thinking uses only about five per cent of the brain’s capacity. You may have started to wonder what the other 95 per cent of the mind is up to: is it working for you, working against you, …

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How to come up with a metaphor

If you’ve done much reading about the way our minds work, you’re probably aware of the power of metaphor to influence and persuade. You’ll know that great teachers, statesmen, artists and religious leaders use metaphors to capture our hearts, while great salesmen, marketers and gizmo-makers use them as a fast-track to our wallets. That’s because …

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