Judy

Elephants at IKEA

We went to IKEA yesterday. As well as a carful of storage solutions, the trip provided a great opportunity to examine how the Swedish furniture giant encourages people to spend. I’m old enough to remember when Ikea first opened up in Britain, and completely changed the context in which we did our furniture shopping by using …

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Frame control – the power of context

Great influencers have long recognised the power of setting the context of any conversation. For example, pick-up artists discuss “frame control” and assert that “In an interaction between two people, whoever has the stronger frame/reality wins”. Of course, I don’t accept their win-lose frame! Influential interactions can be, and in my opinion should be, win-win, especially …

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Downhill all the way

I was lucky enough to have a fabulously smooth journey just before Christmas. It was “downhill all the way” from North Yorkshire to London, in a van filled with my husband’s and stepson’s possessions as they finally moved their stuff in with me, six months after our wedding. If you’re based in the UK you’ll …

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Making People Fit

I heard a fascinating interview this morning with Nassim Nicholas Taleb, the author of the best-selling books The Black Swan and Fooled by Randomness. His new book is called The Bed of Procrustes. And in that metaphor, as you might have guessed, lies a tale. Procrustes is a character from Greek mythology who owned an inn …

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