Three questions about storytelling

“Everyone has a good story to tell. It’s up to you to help them to tell it.” In the distant mists of the early Eighties, that was what I was taught as a teenage journalism trainee.  But it’s also at the centre of what I do as an “Elephant Whisperer”.

The same idea powers crowdsourcing, Web 2.0, and social media – and it can be a real struggle for traditional marketers, salespeople and “experts” of various kinds who are focussed on telling their own stories.

So I have three questions for you.

  • What kind of stories are you telling?
  • What kind of stories are you hearing?
  • How are you helping others to tell their stories?

Please comment below.

  • Can I help to tell your story?


  • Peter Wright


    Stimulating Judy – thanks.

    I read the post once and thoughts, memories, ideas ensued – then I read your previous post about the Good Friday Agreement – and then re-read this post.

    And the resulting chains, trains of thought had much more dimension. Rather like thinking in 3D! I was able to perceive the unconscious content or element in my trains much more!

    Rather akin to noticing new elements to a harmonic structure in a piece of music that one’s not quite sure was there originally!

    Thanks again – Peter

  • Sali


    I am fascinated by people’s stories – not just inviting storytelling but looking for stories that have remained untold – in narrative terms this would be looking for ‘exceptions’ to a ‘problem story’ as they might provide a way in to ‘thickening’ a ‘preferred’ story. so I might ask:
    What is the problem’s story?
    When have you experienced a different story?
    What does that different stroy say about you that the problem story overlooked.

    Stories offer endless possibilties.

    Thanks. Sali

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