“Everyone has a good story to tell. It’s up to you to help them to tell it.” In the distant mists of the early Eighties, that was what I was taught as a teenage journalism trainee. But it’s also at the centre of what I do as an “Elephant Whisperer”.
The same idea powers crowdsourcing, Web 2.0, and social media – and it can be a real struggle for traditional marketers, salespeople and “experts” of various kinds who are focussed on telling their own stories.
So I have three questions for you.
- What kind of stories are you telling?
- What kind of stories are you hearing?
- How are you helping others to tell their stories?
Please comment below.
- Can I help to tell your story?