Why Does Metaphor Matter?

I’m a passionate enthusiast for metaphor (as regular readers may have noticed). There’s a reason for that. Metaphor matters because it’s the native language of the unconscious mind… and it’s the unconscious mind which determines the bulk of human behaviour. Traditionally the unconscious or subconscious mind has been seen as a dark, mysterious place, scene…

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What kind of editor are you?

Hypnotic storyteller Robin Manuell has a great take on the famous Disney Strategy for creativity. For him, the three ‘positions’ in the sequence are Imagineer, Realiser and Editor, rather than Dreamer, Realist and Critic (or “Spoiler”). Similar, I know, but definitely different. And the subtle differences between the words make a big difference when it comes to…

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Three questions about storytelling

“Everyone has a good story to tell. It’s up to you to help them to tell it.” In the distant mists of the early Eighties, that was what I was taught as a teenage journalism trainee.  But it’s also at the centre of what I do as an “Elephant Whisperer”. The same idea powers crowdsourcing,…

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How the Good Friday Agreement got its name

Here’s a little-known fact: I named the Good Friday Agreement. Or to be more strictly accurate, I was one of the people initially involved in naming it. I was reminded of this by a friend the other day after I blogged about how new words are born, and when they catch on. If you’re interested,…

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How to come up with a metaphor

If you’ve done much reading about the way our minds work, you’re probably aware of the power of metaphor to influence and persuade. You’ll know that great teachers, statesmen, artists and religious leaders use metaphors to capture our hearts, while great salesmen, marketers and gizmo-makers use them as a fast-track to our wallets. That’s because…

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