How to make an awesome sales pitch

My good friend Jamie Smart delivered the best sales pitch I’ve ever seen this weekend. It was, quite frankly, awesome – and I’ve seen a lot of them. It was within a weekend workshop on “Getting Clients Congruently”, which was also excellent*. But it was the sales pitch itself that had the greatest impact for…

Continue Reading →

Three questions about storytelling

“Everyone has a good story to tell. It’s up to you to help them to tell it.” In the distant mists of the early Eighties, that was what I was taught as a teenage journalism trainee.  But it’s also at the centre of what I do as an “Elephant Whisperer”. The same idea powers crowdsourcing,…

Continue Reading →

Why do persuaders love metaphor?

I love compelling metaphors. I love the way they can inspire and motivate me, tugging directly at my heartstrings and firing up strong emotions to energise my action. Because of this I often pass them on through Facebook and Twitter – and others love them too. Listen to this metaphor-dense passage from Martin Luther King (thanks…

Continue Reading →

Are you a good listener? How do you know?

Are you a good listener? Whether you think you are or not – how would you know? It’s slightly alarming to realise that if you’re NOT a good listener, you probably won’t be aware of that fact! As James Borg points out in his bestselling book Persuasion, it’s one of those things that people are often criticised…

Continue Reading →

The great trick of public speaking

I wonder, have you ever considered buying a book or a course on public speaking? That’s something a lot of people do – and there’s a less-than-obvious reason for it. As I mentioned in my recent report, Seven Intelligent Ways to Influence and Persuade, many sales and persuasion trainers put the cart before the horse.…

Continue Reading →

Page 3 of 5