Compare and contrast

“People think in metaphor.” That’s a routine idea in cognitive science nowadays, and it’s pretty central to what I do. It’s so important that I’m constantly playing with new ways of making the same point. One that’s been working well recently is to say, “People think by comparing and contrasting things. “Whenever we encounter something new,…

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How to make someone feel really bad (and why you might want to)

The fact you’re reading this means you’re probably a nice person at heart, and a ‘people person’. You probably love to make people feel good. Warm smiles and infectious laughter are what people expect from you. And because people feel good when they’re with you, they want to spend time with you.   But sometimes,…

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How to come up with a metaphor

If you’ve done much reading about the way our minds work, you’re probably aware of the power of metaphor to influence and persuade. You’ll know that great teachers, statesmen, artists and religious leaders use metaphors to capture our hearts, while great salesmen, marketers and gizmo-makers use them as a fast-track to our wallets. That’s because…

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