The storytelling elephant

Working with a marketing consultant on my new product launch, I’m being encouraged to call myself “The Elephant Whisperer”. It’s a label I’m pretty happy to wear. It’s based on a  metaphor of the person as being like an elephant and its rider – the elephant represents the subconscious mind, the rider, the conscious mind.…

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X-Ray Listening is like…what?

I’m working on a brand-new product at the moment, part of which highlights the link between two legendary hypnotherapists – Milton Erickson and David Grove (creator of Clean Language). One of the key things they had in common was a passion for metaphor. They took slightly different viewpoints, of course (more on which when the…

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