“This will have a very profound effect”

Peter Wright’s very kind review of my brand-new video, The Mind Readers’ Guide To Metaphor Part 1: Hearing Hidden Metaphors, is below. Look out! The video will be published any day now. Sneak peek here Metaphor is all around us. And it’s our most widely used form of language born, as it is, out of…

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Leveraging the Unconscious Mind

At least 95 per cent of “thinking” occurs outside our conscious awareness. All kinds of things are going on in our bodies, and in the shadows of our brains, that we’ll never become aware of. And this unconscious processing is, to a large extent, what drives our behaviours. As Daniel Wenger puts it in The Illusion…

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Are Second-Hand Metaphors Restricting Your Life?

Are you living your life according to your own metaphors? Or is your system being restricted by ill-fitting second-hand ideas, images and connections? As I’ve mentioned frequently in this blog, the metaphors you use in your thinking (including your subconscious processing) have a profound impact on your behaviour. It’s inevitable, because metaphor is the language…

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Infectious metaphors

As I mentioned recently, the habit of thinking in metaphor is so central to our everyday experience that we barely notice it. But the metaphors we use in our thinking have a huge impact on how we live our lives. Our metaphors influence our actions Do you think of life a constant battle? Are you constantly…

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How to make an awesome sales pitch

My good friend Jamie Smart delivered the best sales pitch I’ve ever seen this weekend. It was, quite frankly, awesome – and I’ve seen a lot of them. It was within a weekend workshop on “Getting Clients Congruently”, which was also excellent*. But it was the sales pitch itself that had the greatest impact for…

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