What Is Clean Language?

I talk a lot about Clean Language on this blog. But you may be wondering what Clean Language is, and why it’s interesting. So (thanks to a nudge from a friend on Facebook) I’ve decided it’s time for a few short introductory YouTube videos. Here’s the first one: If you prefer to read your introduction,…

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Compare and contrast

“People think in metaphor.” That’s a routine idea in cognitive science nowadays, and it’s pretty central to what I do. It’s so important that I’m constantly playing with new ways of making the same point. One that’s been working well recently is to say, “People think by comparing and contrasting things. “Whenever we encounter something new,…

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Frame control – the power of context

Great influencers have long recognised the power of setting the context of any conversation. For example, pick-up artists discuss “frame control” and assert that “In an interaction between two people, whoever has the stronger frame/reality wins”. Of course, I don’t accept their win-lose frame! Influential interactions can be, and in my opinion should be, win-win, especially…

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X-Ray Listening is like…what?

I’m working on a brand-new product at the moment, part of which highlights the link between two legendary hypnotherapists – Milton Erickson and David Grove (creator of Clean Language). One of the key things they had in common was a passion for metaphor. They took slightly different viewpoints, of course (more on which when the…

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