Grasping embodied cognition: how we use our bodies to think

Why do we look up to those we respect, stoop to the level of those we disdain and think warmly about those we love? Why do we hide dirty secrets or wash our hands of worries? Why do we ponder weighty subjects and feel a load lift after we have made a decision? Why do…

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Elephants at IKEA

We went to IKEA yesterday. As well as a carful of storage solutions, the trip provided a great opportunity to examine how the Swedish furniture giant encourages people to spend. I’m old enough to remember when Ikea first opened up in Britain, and completely changed the context in which we did our furniture shopping by using…

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