Do you ever dream about guns, bombs, car chases and things that go bang?
My head was bubbling with questions after watching the new Leonardo DiCaprio film Inception last night, and to be honest, that one was top of the list. I don’t think I’ve ever dreamt that kind of dream. Have you?
There’s a relationship between that scrap of wondering and the big, more important question that followed it: “What is the real commercial value of 1. being able to read someone’s mind and 2. implanting a compelling suggestion there?”
The “commercial value” question matters to me because that’s what I do. I can and do read minds.
I can implant suggestions, too (in fact, I’m doing it right now).
And yet somehow, I’m not being approached to do it by the kind of millionaires who would hire Leo and his gang – and who would incidentally buy an airline to facilitate the job 🙂
I do think what I do has solid commercial value.
For example, if you can read someone’s mind, if you can discover their deepest desires and the structure of their thinking, then you can present your product or service in just the way that makes them most likely to buy.
And that’s where we link to the guns, bombs, car chases and things that go bang. People crave excitement with their enlightenment. They want to spend their money on something that seems different to their everyday existence – even their everyday dreams.
So perhaps it’s not enough for me to read people’s minds in an “ordinary” way. Maybe the smoke and the mirrors, the bells and the whistles, the mystery and the magic, are all part of an effective commercial strategy?
Maybe I need to be saying: “Hire me to do some X-Ray Listening and it’ll be like hiring the Inception team: I’m one of only a handful of experts in the world who can read your customers/clients/colleagues’ minds for you. Oh, and I’ll need expensive locations, fancy outfits, complicated technical equipment and lots of fast cars.”
But the thing is, my way involves actually conversation and co-operation, not confrontation. It would be more of a quirky cartoon than an action movie. It’s quicker, less risky and a lot less expensive. Could it still sell?